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Exploring Generational Gaps Among Physicians

Learn how to engage younger physicians. Unique generational values and behaviours are clearly visible in consumer marketing – but it’s less clear how to utilize these differences in pharmaceutical marketing. […]

Medical Scientific Liaisons Industry Evaluation

The role of the Medical Scientific Liaisons (MSLs) is to satisfy requests from physicians for scientific information that could not ordinarily be communicated by the pharmaceutical sales representative. The MSL […]

Pharmacist Prescribing and Expanded Role

Over the past few years a number of Canadian provinces have amended or revised their legislation furthering the scope of practice for health professionals in order to accommodate the growing […]

Exploring Diabetes Management and QoL

With its ever increasing prevalence, diabetes is now part of the daily life of many Canadians. Diabetes affects many different aspects of the life of those who have it, and, […]

Nurse Practitioner Prescribing in Primary Care

Over the past few years a number of Canadian provinces have amended or revised their legislation furthering the scope of practice for health professionals in order to accommodate the growing […]

filed under “Nurses”

Filling the Gap in Hospital Anti-infective Use

Like many pharmaceutical products used in hospitals there is a significant lack of sales data. As such many pharmaceutical manufactures of these products have little information about how their drugs […]

CME Preferences in Primary Care

This report builds off key facts sourced from the past several years providing valuable insights into the latest preferences and shifts in the way primary care physicians learn and participate […]

Increasing Face Time with Physicians

What motivates primary care physicians to see pharmaceutical sales representatives and what companies can do to make the most impact from these visits? The study digs deep to uncover competitive […]