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Daniel Turner, VP Client Services

Physicians’ Perspectives on Pitfalls in the Patient Journey

Physicians’ Perspectives on Pitfalls in the Patient Journey

In the healthcare system, a patient’s journey to optimal care presents many obstacles. There are numerous steps involved from the onset of a medical condition to the moment when satisfactory results are achieved. This healthcare survey seeks to reveal key opportunities within the patient journey that would assist patients along their way and ultimately improve outcomes. Further healthcare market research could also be conducted by disease area to dig deeper into these insights.

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Biosimilar Use in Cancer Treatment – Current attitudes and perceptions

Biosimilar Use in Cancer Treatment – Current attitudes and perceptions

Biological drugs, protein-based products derived from living cells using biotechnology, have been used since the 1990’s as a treatment option for cancer patients. Since 2009, biosimilar therapies (therapeutically equivalent subsequent entry biologics) have been available in different therapeutic areas in Canada, and are now on the verge of becoming available for use in oncology.

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Oncologists’ Usage of Biomarker Testing is Growing, but Opportunities for Increased Use Remain

Oncologists’ Usage of Biomarker Testing is Growing, but Opportunities for Increased Use Remain

Biomarkers are molecules found in bodily fluids or tissues (including the tumor tissue). They provide valuable information about the cancer cells and non-cancer cells when analyzing which biomarkers are produced in response to the cancer. By developing a biomarker profile of a patient’s cancer, doctors can recommend the best suited treatment plan for their patient.

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Smart Drugs – Attitudes and public health implications

Smart Drugs – Attitudes and public health implications

Smart Drugs (or nootropics) are substances used to enhance cognitive functions. Exact usage numbers are difficult to ascertain, but a recent study conducted among UBC students found that 1 in 30 students admitted using ADHD medication they were not prescribed, for their cognitive effects. The use of Smart Drugs appears to be gaining momentum in Canada, especially among students and young professionals in high pressure situations, thereby having the potential to turn into a public health issue.

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Topical Polls and Industry Trends

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

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Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Forecasting New Pharma Products – Improving accuracy

Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

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Latest Survey Data

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more
GP Perceptions towards the Legalization of Recreational Cannabis – One year later

GP Perceptions towards the Legalization of Recreational Cannabis – One year later

In October 2018, the use of recreational cannabis was legalized across Canada. Looking back at the past year, physicians remain divided in their views towards this new legislation, though support skews towards younger GPs. This legislation has impacted the use of prescription treatments and patient visits in a number of key therapeutic areas, though not to the degree that was anticipated 12 months ago.

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Members of the Canadian Research Insights Council (CRIC) and the Insights Association.