We surveyed 151 Canadian physicians to assess their behavior and engagement levels with social media and other online technologies while also measuring their openness to communicating with pharma through these digital platforms.
Overall, more than half of physicians agree there is a place for pharma in social media. However, the perceived reliability of information online from manufacturers remains an issue. Additional barriers to overcome include a majority of physicians who agree that the use of social media is not encouraged in a professional setting. Specialists are more likely to feel that social media is an inappropriate means of interacting with pharma.