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Tyler Hassman, CEO

Understanding Patient Influence on Disease Management and Treatment Options

Understanding Patient Influence on Disease Management and Treatment Options

Patients are an increasingly influential stakeholder within the healthcare industry as more medical information becomes available online than ever before. This independent market research study conducted by MD Analytics takes a closer look at patients in order to better understand their motivations and predict their behaviours within this complex landscape.

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Real World Evidence – Does it influence prescribing decisions?

Real World Evidence – Does it influence prescribing decisions?

Real World Evidence (RWE) is a growing area of research that, pivoting from the rigorously controlled standards of randomized controlled trials (RCT), is based on a model driven by real world patient data. Real World Evidence stems primarily from an observational analysis of a sample in a less controlled environment. Focused on the efficacy and outcomes of therapies in a real world setting, RWE provides a unique lens not attainable from traditional clinical trial research.

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