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Tyler Hassman, CEO

Understanding Patient Influence on Disease Management and Treatment Options

Understanding Patient Influence on Disease Management and Treatment Options

Patients are an increasingly influential stakeholder within the healthcare industry as more medical information becomes available online than ever before. This independent market research study conducted by MD Analytics takes a closer look at patients in order to better understand their motivations and predict their behaviours within this complex landscape.

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Real World Evidence – Does it influence prescribing decisions?

Real World Evidence – Does it influence prescribing decisions?

Real World Evidence (RWE) is a growing area of research that, pivoting from the rigorously controlled standards of randomized controlled trials (RCT), is based on a model driven by real world patient data. Real World Evidence stems primarily from an observational analysis of a sample in a less controlled environment. Focused on the efficacy and outcomes of therapies in a real world setting, RWE provides a unique lens not attainable from traditional clinical trial research.

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Topical Polls and Industry Trends

Virtual Medical Conferences – Promoting your brand to a digital audience

Virtual Medical Conferences – Promoting your brand to a digital audience

Virtual medical conferences are on the rise, but are they here to stay?

As a result of the pandemic over the past year, conference organizers and medical brands were set scrambling to find a solution to limit cancelations of key medical conferences. Resulting virtual platforms advanced quickly to emulate the face-to-face conference experience through a digital means. While many virtual medical conferences were successful, in terms of strong participation levels to many key events both national and international, questions remained as to how well they met the needs of physicians, other healthcare providers and the pharmaceutical and medical device companies sponsoring these events.

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Remote detailing for pharma – Physicians’ perspectives – U.S.

Remote detailing for pharma – Physicians’ perspectives – U.S.

The detailing of healthcare providers through virtual means has become a staple for pharmaceutical brands and is essential for any go-to-market strategy. When face-to-face detailing was put on hold this past year, healthcare providers began experiencing an even greater volume of requests for virtual interactions. For pharma brand teams, ensuring your approach to digital communications matches with the preferences of providers is important in helping your messages get through to your target prescribers.

In our latest quick poll, conducted in March 2021, MD Analytics sought to gain clarity around current remote detailing preferences and identify the components of an “ideal” remote interaction.

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The Future of Medical Conferences is Virtual – U.S.

The Future of Medical Conferences is Virtual – U.S.

Each year, providers and health industry professionals travel from locations around the world to share and discuss the latest developments in medical care. For several years now, conferences have been experimenting with digital features that allow participants to engage remotely, avoiding the burdens of travel. However, the scope of content available to digital participants had often been limited and physician adoption was low.

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Your answers,
our guarantee.

Your answers,
our guarantee.

We are here to answer your questions.

Latest Survey Data

Virtual Medical Conferences – Promoting your brand to a digital audience

Virtual Medical Conferences – Promoting your brand to a digital audience

Virtual medical conferences are on the rise, but are they here to stay?

As a result of the pandemic over the past year, conference organizers and medical brands were set scrambling to find a solution to limit cancelations of key medical conferences. Resulting virtual platforms advanced quickly to emulate the face-to-face conference experience through a digital means. While many virtual medical conferences were successful, in terms of strong participation levels to many key events both national and international, questions remained as to how well they met the needs of physicians, other healthcare providers and the pharmaceutical and medical device companies sponsoring these events.

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Remote detailing for pharma – Physicians’ perspectives – Canada

Remote detailing for pharma – Physicians’ perspectives – Canada

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Members of the Canadian Research Insights Council (CRIC) and the Insights Association.